Sales and Marketing Director

Steve Morton

Over 25 years experience of starting,
running and growing businesses

Profile

A highly accomplished Sales and Marketing Director with 25 years’ experience of building client relations, building teams and managing business growth. Expertise in project management ensuring the successful planning, execution, delivery and financial control of a wide range of both online and offline projects.

An approachable, enthusiastic and versatile professional, who is calm under pressure and detail oriented. Now looking for the next exciting step in my career.

Career Summary

Following higher education, my first job was at a specialist reprographics company as production assistant. I quickly progressed through to sales and to assistant Sales Manager. I was entrusted with the top 3 accounts which included Rolls Royce Motors. I also covered for both the Production Director and Sales Director during any absences.

At the age of 25 I set up my own reprographics company, beating all financial projections and returning a first year profit. Building the business through embracing new technology and new services I grew this business to 18 staff and a turnover of £1m.

Foreseeing how the reprographics trade was changing, I diversified to provide graphic design, and I recruited a team which grew to be a stand-alone design and marketing consultancy providing branding, print, packaging and digital solutions across a broad range of clients.

Key skills

Areas of expertise:

• Ensuring projects are delivered to the highest quality, within budget and on-time by managing and utilising required resources.
• Creating achievable project plans and financial controls
• Managing clients’ expectations and developing strategies to overcome obstacles
• Awareness of commercial and financial aspects of projects and reporting
• Providing persuasive advice and support to clients if more appropriate solutions are available
• Managing and developing teams to ensure the best resource for the client
• Strategic planning and structuring of future new business
• Awareness of industry developments and opportunities
• Staff recruitment and HR duties
• Control of business finances and legal obligations

 

Personal skills:

• Possess a client focussed approach to all projects
• Willingness to accept responsibility and take decisions
• Able to manage input and relationships with third parties through the project life
• Excellent organisational skills, with accuracy and attention to detail
• Ability to quickly learn new technologies and how they benefit the business
• Excellent customer facing and presentation skills to board level
• Supportive to team members and willingness to lend a hand when required

Experience

Years as a Company Director

Number of people employed

Number of websites project managed

Number of successful businesses launched

Years in BNI Networking

Highest single website budget (in £1,000's)

Key achievements

Catalogue project management

Took complete ownership of a 400 page printed catalogue. From the initial quotation, and management of the £120k budget, to production, approval and distribution. The project included design concepts, photography, product data management, artwork creation, proof approval, printing and mailing. Client attributed the catalogue to increasing their turnover by 30%.

e-commerce website launch

Working with a B2B product distributor to launch their first e-commerce website. My role involved quoting and budget setting as well as project managing the entire build with third party programmers. I personally oversaw the technical scoping, UX, design and build of the website. I managed and manipulated the data for 5,000 products including unique SKU data, pricing and product images. I personally set up all categories and uploaded the data. I performed full user testing and worked with the developers to ensure the site went live on time and without any glitches.

Forecasting industry change

I foresaw the decline in the reprographics trade and recruited a complete design department to facilitate additional services. This included negotiating to recruit a department head, researching, testing and implementing a full suite of computers and CTP equipment which involved European travel. This decision saved the business and grew to become the successful marketing and design business I currently operate.

New product launches

I have worked closely with a key client to launch various new product ranges. This has involved being involved at the product design stage, working with the manufacturers to ensure the concepts were achievable in both practical and financial terms. I project managed the entire process with the manufacturers to ensure samples came through on time. I was also entrusted to travel to India to sign off the final prototype and check production facilities on behalf of the client.

I also managed the launch of the ranges to customers through branding, as well as the design and production of printed brochures and point of sale units. The G2 range became the clients biggest selling range of all time.

Online business launch

I worked with a London based client and investors to launch a website offering a new concept in car leasing. Working with the client I offered business advice in terms of how best to bring his idea to market, which included detailed customer journey planning.

I oversaw all technical aspects of the site including UX. I managed the development of the technical scope document, sourced and project managed third party developers to deliver the website. This also included recovering the project when the original programmers pulled out towards the end of the project. I managed client expectations and re-assured them to deliver the final website – exceeding their expectations.

Celebrity clients

I personally approached London based interior designer Laurence Llewelyn-Bowen to develop his website. I pitched our ideas and designs to win the business over his incumbent agency. The website went on to win awards and helped to establish the LLB brand.

The relationship continued and we worked on both personal projects and new product launches for his range of soft furnishings. I became part of his team of licensed suppliers and worked for a number of years on various projects.

European advertising

Working alongside the UK marketing manager for a worldwide tyre manufacturer, I managed the concepts and design for a range of advertising to appear across the leading motoring magazines. The visuals were accepted and I supported the designers creating the images and producing print ready artwork files.

The adverts were such a success they were rolled out across all their European divisions. Artwork was translated and adjusted to suit each individual market.

Career history

Principal Image

Sales and Marketing Director | 1990 – Present

Qualitech Photo Litho

Assistant Sales Manager | 1984 – 1990

Education

Higher Education

Manchester Polytechnic | 1982 – 1984

HND Printing Technology (Merit)

Secondary Education

Bramhall High School | 1976 – 1982

9 x ‘O’ Levels, including maths, physics and English
2 x ‘A’ Levels

Hobbies and interests

In my spare time I enjoy walking and landscape photography. I also have a keen interest in cycling, and I went to Paris to watch the final stage of the 2015 Tour De France.

I love the excitement of seeing live bands, and try to attend a music festival each year. For my sins I have been a supporter of Stockport County for 36 years.

Chris Fargher

“We have used Steve Morton to help us launch three new businesses now, and he has truly become an integral part of our marketing team. Steve has an amazing talent for understanding our briefs and identifying our needs. Steve has consistently delivered the jobs on time, on budget, and right first time. I continue to recommend Steve to all my contacts”.

Chris Fargher

Testimonial 1

“Steve Morton in particular, demonstrates flexibility, understanding and a real empathy for everyone involved within the process and has a knack for understanding an industry very quickly”

Kristen

“Steve is responsible for all our design work. He has worked to some very tight deadlines for me and has never let me down. The thing I like about Steve is that he is always at the end of the phone when I need him. Swift, accurate, faultless service and I would not hesitate in recommending Steve to anyone”.

Kristen Lucy

Sharon

“Steve has helped us hugely when we were going through a period of great changes. The depth of his knowledge & wide experience in all things digital benefited us greatly. Working within our tight budget, he gently steered us in the right direction & helped us to develop our web presence from less than nothing to something very creditable for a small company. We were genuinely very pleased with Steve’s work & would be delighted to recommend him, as we have done many times”.

Sharon Byrne

Dave Wallwork

“When we were looking for someone to design and print our new catalogue Steve Morton was recommended to us. We have been delighted with the results and the whole process has been beyond our expectations with all deadlines under his control hit on every occasion with no fuss and an end product that is stunning. We would recommend Steve to anyone looking to produce a new catalogue”.

David Wallwork

Derek

“I have been working with Steve as part of a project for online marketing. His thought process, professionalism and delivery were excellent and exactly what I wanted. Working with a professional is something we often do but there are occasions when the person excels and you can get more than you thought you would. The entire service and journey from Steve was first class.

I would absolutely recommend Steve without any hesitation”.

Derek Booth

PLEASE FEEL FREE TO CONTACT ME

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Contact Me

6 Jacksons Close

Kerridge

Macclesfield

Cheshire

SK10 5GF

07702 714 337